Selling on Etsy is a popular way for small businesses and individuals to sell handmade, vintage, and unique items online. To start selling on Etsy, you will need to create an account and set up a shop. You will then be able to list items for sale, set prices, and manage orders and shipping. Etsy also offers various tools and resources to help sellers with marketing, advertising, and other aspects of running an online business. Keep in mind that Etsy charges a listing fee and a transaction fee for each sale.
What is ETSY?
Etsy is an e-commerce website that focuses on handmade, vintage, and unique items. It allows small businesses and individuals to sell their products online. Etsy was founded in 2005 and is headquartered in Brooklyn, New York. The platform has millions of active sellers and buyers, and offers a wide variety of items, including clothing, jewelry, art, home decor, and furniture. Etsy charges a listing fee and a transaction fee for each sale, and also offers various tools and resources to help sellers with marketing, advertising, and other aspects of running an online business.
Create an ETSY Seller Account
Creating an Etsy seller account is a simple process that can be done in a few steps:
- Go to Etsy.com and click on the “Sell on Etsy” button.
- Enter your email address and create a password to create your account.
- Complete your account setup by entering your personal information, such as your name and address.
- Click on the “Open Your Etsy Shop” button to start setting up your shop.
- Choose a shop name, select the language and country for your shop, and select the currency you want to use.
- Set up your billing information, including your method of payment and billing address.
- Choose your shop preferences, including your shop’s appearance and the way you want to organize your listings.
- Verify your email address by clicking on the link sent to you by Etsy.
Once your account is set up, you can start listing items for sale, setting prices, and managing orders and shipping
Update ETSY Shop Information
Updating your Etsy shop information is easy and can be done in a few steps:
- Log in to your Etsy account and go to your shop’s home page.
- Click on the “Shop Manager” button on the top right corner of the page.
- In the Shop Manager dashboard, click on the “Settings” button.
- From the Settings menu, you can update your shop’s name, location, language, and currency.
- Click on the “Info & Appearance” tab to update your shop’s banner, logo, and other visual elements.
- Click on the “Options” tab to update your shop’s policies, shipping information, and payment options.
- Click on the “SEO” tab to update your shop’s tags, titles, and descriptions for better search engine visibility.
- Once you’ve made your changes, click on the “Save” button to save them.
It’s also good to note that you can update your shop’s policies, shipping information and payment options directly on each listing. Make sure you have the updated and accurate information to avoid any confusion or issues with your customers.
Etsy Product Listing
Listing a product on Etsy is a simple process that can be done in a few steps:
- Log in to your Etsy account and go to your shop’s home page.
- Click on the “Listings” button on the top right corner of the page.
- Click on the “Add a new listing” button
- Fill in the listing details, such as the title, description, price, and photos of your product.
- Select the category and tags that best describe your product to help buyers find it.
- Select the quantity of items you have for sale and the processing time.
- Choose your shipping options and costs
- Choose your payment options
- Review your listing for accuracy and click on the “Publish” button.
You can also set up a draft of a listing and come back to it later.
It’s important to keep in mind that Etsy charges a listing fee and a transaction fee for each sale, so make sure to factor that into your pricing. Also, make sure to provide detailed and accurate information about your product, including measurements, materials, and care instructions, to help buyers make informed decisions. Use high-quality images that show your product from multiple angles, and include any relevant information, like variations of the product, in the images.
How to Write EETSY Product Description and Title
Writing a product description and title for an Etsy listing can help increase the visibility and appeal of your product to potential buyers. Here are a few tips for writing an effective product description and title:
- Keep it concise and to the point, highlighting the key features and benefits of your product.
- Use descriptive language to help buyers imagine using or owning your product.
- Include information about the materials, measurements, and care instructions for your product.
- Be honest and transparent about any imperfections or flaws your product may have.
- Include any certifications or awards the product has received.
- Use keywords that accurately describe your product and that potential buyers might use when searching for something similar.
- Be specific and avoid using vague or generic terms.
- Keep it short and easy to read, ideally around 80 characters or less.
- Use title case, meaning the first letter of each word is capitalized.
- Consider including size, color, and material in your title.
Here’s an example of a product title and description for a handmade pottery mug:
Title: “Handmade Ceramic Mug – Blue and White – 16oz”
Description: “Sip your morning coffee or tea from this one-of-a-kind handmade ceramic mug. Made from high-quality stoneware, this mug is both durable and microwave and dishwasher safe. The blue and white design is inspired by traditional pottery techniques and makes this mug a unique addition to any kitchen. Holding 16 oz of liquid, it’s the perfect size for your morning cup of coffee or tea. Each piece is handcrafted, so there may be slight variations in color and shape, adding to its unique charm.”
How to do ETSY SEO?
Etsy SEO (Search Engine Optimization) is the process of optimizing your Etsy listings so that they appear higher in search results and attract more potential buyers. Here are a few tips for improving your Etsy SEO:
Use keywords in your title and tags: Use relevant keywords that accurately describe your product and that potential buyers might use when searching for something similar. Use keywords in the title, tags, and in the first sentence of your product description.
Optimize your images: Use high-quality images that show your product from multiple angles, and include any relevant information, like variations of the product, in the images. Use alt-text to describe the images and include keywords.
Use the right categories: Choose the right category and subcategory for your product, so that it can be found by buyers who are specifically looking for that type of product.
Update your shop policies, shipping and payment options: Make sure that your shop policies, shipping and payment options are up-to-date and accurate to show buyers that you are a professional seller.
Use SEO-friendly language: Be specific and avoid using vague or generic terms in your product descriptions. Use title case, meaning the first letter of each word is capitalized.
Get reviews: Positive reviews from customers can increase the visibility of your products and build trust with potential buyers.
Analyze your analytics: Use the analytics provided by Etsy to track your sales, views, and visitors, and see which listings are performing the best, and adjust your strategy accordingly.
By following these tips, you can improve your Etsy SEO and increase the visibility and appeal of your products to potential buyers. Keep in mind that SEO is an ongoing process, and it may take some time to see results.
What is ETSY Plus?
Etsy Plus is a paid subscription service offered by Etsy that gives sellers access to additional features and tools to help grow their business. With Etsy Plus, sellers have access to features such as:
Customizable shop homepage: A customizable shop homepage allows sellers to showcase their products and brand in a more professional way.
Customizable listing templates: Pre-designed listing templates to improve the look of your listings and make them stand out.
Advanced shop analytics: Provides more detailed information on shop performance, including sales, views, and visitors.
Customizable shipping profiles: Allows sellers to create and manage multiple shipping profiles, making it easier to offer different shipping options to different regions.
Priority customer support: Get faster response times and higher priority when reaching out to Etsy customer support.
Discounts on shipping labels: Enjoy discounted shipping rates for domestic and international shipping labels.
Customizable shop badge: Customizable shop badge that can be added to your website or social media to promote your shop.
Custom domain name: Ability to connect a custom domain name to your shop to make it easier for customers to find and remember.
Etsy Plus subscription comes with a monthly fee, but it gives you access to more tools and features to help you grow your business and sell more products.